Email, Large-Scale Print, Trade Show
Overview
Bassman Blaine is a home furnishings sales and marketing company representing a range of furniture, lighting, and décor brands. As Lead Graphic Designer, I create marketing and design work for both the company and its represented brands, each with its own identity, audience, and creative direction.
Decisions
My work spans print and digital design, email campaigns, direct mail, marketing collateral, trade show graphics, and large-scale environmental design.
One notable project was a custom company timeline installation documenting Bassman Blaine’s history, key milestones, and growth over the years.
I translated decades of company history into a cohesive visual narrative, bringing together archival imagery, important dates, and editorial layout in a large-format piece designed to tell the company’s story within its physical space.
Outcome
Working across multiple brands and mediums has allowed me to develop a versatile approach to design, from everyday marketing materials to large-scale installations and event graphics. I focus on creating cohesive, polished work that communicates clearly, reflects each brand’s identity, and carries through consistently across touchpoints.
