I’m Louise Bainco (or Lou, for short), a multidisciplinary designer focused on brand communication, visual storytelling, and thoughtful design systems.

I work across digital and print to create thoughtful, cohesive design systems that help brands communicate clearly and consistently.

My background in marketing design has given me the opportunity to work closely with brands and teams from concept through execution—developing creative that not only looks cohesive, but communicates clearly and supports a larger objective.






Contact me at baincolouise@gmail.com.
LINKEDIN


EDUCATION
CALIFORNIA STATE UNIVERSITY, LONG BEACH
B.F.A. Graphic Design (Minor in Marketing)

Graphic Design Cohort President
Honors Program Member


EXPERIENCE
My professional experience has centered around building and maintaining visual communications for established brands, with a focus on creating cohesive experiences across digital and print.

I’ve worked across marketing campaigns, websites, email, social, presentations, editorial, packaging, and brand applications, collaborating with internal teams and external partners to bring projects from concept to completion.


BASSMAN BLAINE INC. / BASSMAN BLAINE HOME
Lead Marketing Designer (Present)
Marketing Programs Specialist & Designer (2025 - 2026)
Marketing Coordinator & Designer (2023 - 2025)
Sales & Marketing Designer (2019 - 2023)

HOME STAGING FINANCIAL
Freelance Graphic Designer (Jan 2026 - March 2026)

VALLE VISTA HOME CENTER & FOOTHILL BUILDERS MART
Freelance Graphic Designer (Feb - April 2026)

MARK SCHNEIDER JEWELRY
Contract Designer (Sep - Nov 2022)

VA HOSPITAL LB
UX Designer Intern (May 2021 - Dec 2022)



CAPABILITIES

Brand & Visual Systems

Brand application • Art direction • Campaign design • Visual storytelling • Brand consistency

Digital

Web design • Landing pages • Email design • Digital advertising • Responsive design

Print & Editorial

Editorial design • Marketing collateral • Packaging • Publications • Print production

Strategy & Communication

Information architecture • Marketing communications • Creative development • Content hierarchy