Client
Saatva Design Trade Program
DELIVERABLES:
Role:
www.saatva.com
The Brief
Saatva’s Design Trade Program sells to interior designers, a different audience from the brand’s everyday shoppers. As lead designer on the account, I was asked to market the program across print and digital while keeping every piece recognizably Saatva, and to extend it to hospitality partners and private label prospects as well.
Landing Page Redesign
Trade Show Full-page Ad
Postcard Leave-behind
The Process
I built one visual system and carried it across each touchpoint: a redesigned landing page with a simpler application, a direct mail postcard series, a hospitality brochure, paid ads, email campaigns, and co-branded pitch decks. Each piece pairs Saatva’s bedroom photography with a clean type panel, a single gold accent, and one clear offer, so a designer understands the benefit at a glance.
TV Ad Commercial - Segmented for Trade Members
The Outcome
The trade program grew from $4M to $6M in revenue within one year. The direct mail campaign alone generated more than $553K, including $333K from reactivating dormant trade members.
Direct Mail Campaign
Hospitality Brochure
Lifestyle Ads
Olympic Partnership Ad
Trade Show Hospitality Ad
Trade Program B2B - Email Template Design
