Saatva

Design Trade Program
Building a clearer, more cohesive digital and print experience for Saatva's designer trade program.

As the lead designer supporting Saatva's Trade Program, I created digital and print marketing assets that introduced the program to interior designers and supported sales across multiple channels. My work included landing pages, brochures, digital advertising, email campaigns, and sales presentations, all while maintaining Saatva's premium brand identity.

Deliverables

Landing Page Design
Print Collateral
Digital Advertising
Email Marketing
Sales Presentations

Trade Program Landing Page

Responsibilities: UX/UI Design • Information Architecture • Visual Design • Responsive Layout • Art Direction

Completely redesigned the Saatva Trade Program landing page to improve content hierarchy, simplify the application process, and create a more intuitive user experience for interior designers. The updated experience organizes program benefits, supporting information, and calls to action into a more streamlined digital experience for interior designers.

Visit Live Landing Page

Hospitality Brochure

Responsibilities: Editorial Layout Design • Concept Development • Print Production • Art Direction • Brand Application

Designed a hospitality-focused brochure that introduced Saatva's sleep solutions to hotel and commercial partners. The layout prioritized readability and visual storytelling, balancing editorial-inspired design with clear messaging to communicate the brand's premium hospitality offerings. Distributed to prospective hospitality partners as a premium sales resource.

View Digital Brochure

Trade Show Postcards

Responsibilities: Print Design • Layout Design • Marketing Collateral • Typography • Print Production • Brand Application

Designed a series of promotional postcards for industry trade shows to introduce the Saatva Trade Program to interior designers. The pieces highlighted key program benefits while maintaining a cohesive visual identity across printed marketing materials.

Digital Advertising

Responsibilities: Digital Advertising Design • Campaign Design • Art Direction • Image Retouching • Brand Application

Created a suite of digital advertisements promoting the Saatva Trade Program across multiple platforms. Each design emphasized clear messaging, premium visuals, and strong calls to action while remaining consistent with Saatva's luxury brand aesthetic.

Olympic Program Focus – Video/GIF

Trade Program Focuys

Trade Program Benefits Focus – Carousel

Promotion Focus – Carousel

B2B Segmented - TV Ad

Email Marketing

Responsibilities: Email Design • Responsive Email Design • Campaign Design • Typography • Brand Application • Marketing Collaboration

Designed branded email campaigns to promote the Saatva Trade Program, share product updates, and communicate exclusive offers to interior designers. Each email prioritized readability, responsive layouts, and a seamless brand experience.

Private Label Pitch Decks

Responsibilities: Presentation Design • Information Design • Layout Design • Brand Storytelling • Typography • Brand Application

Crafted highly tailored co-branded pitch decks for prospective partners, aligning copy, color palettes, imagery, and promotional strategy with each brand’s voice and audience. Designed custom mattress mockups and visualized the digital customer journey to bring the partnership concept to life.

Digital Deck - Bernhardt

Digital Deck - Lulu & Georgia

Case Studies

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Selected Design Work