Louise Bainco


Case Studies


About


Marketing & Design Work



Cat Treat Packaging


Responsibilities: Packaging Design • Concept Development • Brand Identity • Illustration • Typography

Designed two packaging systems for the same product, each targeting a different consumer segment. The project explores how illustration, typography, color, and structure can shift a product's perceived value while maintaining clear brand recognition.


Premium Market Concept
Designed for premium pet owners seeking high-quality products with elevated branding. The packaging combines a minimalist color palette with a playful illustrated cat that literally "catches" each fish flavor, creating a memorable brand character while maintaining a refined aesthetic.

Color accents distinguish each flavor while preserving consistency across the product line, balancing personality with shelf appeal.


Design Goals
Premium shelf presence (What will make it stand out among the others?)
Character-driven branding
Clear flavor differentiation
Cohesive product family




Everyday Market Concept

This concept targets value-conscious shoppers while maintaining a friendly and recognizable identity. Brighter colors, repeating illustrated patterns, and a more traditional package structure create an approachable design that feels energetic without sacrificing clarity.

Simplified graphics and bold color coding help shoppers quickly identify flavors while keeping production practical for a larger retail audience.

Design Goals
Accessible price positioning
Bold shelf visibility
Efficient production
Playful consumer appeal







Comparing Two Market Strategies


Although both concepts represent the same product category, each uses different visual principles to communicate value.

The premium concept relies on restraint, negative space, and character-driven illustration to create a sophisticated brand experience. The everyday concept emphasizes color, pattern, and accessibility to maximize shelf visibility and appeal to a broader audience.

This project demonstrates how strategic design decisions can reposition the same product for entirely different audiences while maintaining strong brand recognition.